Conformability - What is conformability?
A property of materials (usually paper) that allows them to conform to the contours of a curved or rough surface.
In labelling, conformability is important for both the printing process and the application of a label. Many printers use rollers to transport material and a conformable material will be able to pass through or around rollers without labels peeling off. It also allows for full surface contact where the substrate needs to wrap around a cylindrical image carrier to receive the image being printed. If a label is being applied to a curved surface, it needs to be able to bend around the substrate and remain in place there; unconformable materials will often end up peeling off the substrate, particularly if the memory of the label is stronger than the adhesive. Conformability is most important for labels that are being applied to cylindrical objects, such as bottles and jars.Go Back to Glossary