Flexibility - What is flexibility?
Definition of FLEXIBILITY:
A property of materials (usually paper) that allows them to conform to the contours of a curved or rough surface.
In labelling, flexibility is important for both the printing process and the application of a label. Many printers use rollers to transport material and a flexible material will be able to pass through or around rollers without the labels peeling off. It also allows for full surface contact where the substrate needs to wrap around a cylindrical image carrier to receive the image being printed. If a label is being applied to a curved surface, it needs to be flexible enough to bend around the substrate and remain in place there; inflexible materials will often end up peeling off the substrate, particularly if the memory of the label is stronger than the adhesive. Flexibility is most important for labels that are being applied to cylindrical objects, such as bottles and jars.Go Back to Glossary