Pliability - What is pliability?
A property of materials (usually paper) that allows them to conform to the contours of a curved or rough surface.
In labelling, pliability is important for both the printing process and the application of a label. Many printers use rollers to transport materials and a pliable material will be able to pass through or around rollers without any labels peeling off. It also allows for full surface contact where the substrate needs to wrap around a cylindrical image carrier to receive the image being printed. If a label is being applied to a curved surface, it needs to be pliable enough to bend around the substrate and remain in place there; non-pliable materials will often end up peeling off the substrate, particularly if the memory of the label is stronger than the adhesive. Pliability is most important for labels that are being applied to cylindrical objects, such as bottles and jars.Go Back to Glossary