Whiteness - What is whiteness?
A measure of the degree to which the colour of a material (usually paper) approaches the ideal white. Ideal white reflects all of the wavelengths (colours) of light in the visible spectrum. Whiteness describes the degree to which a material diffusely reflects (spreads) this spectrum of light, in comparison with the ideal white, based on the amount and uniformity of light reflected.
In printing, whiteness is important as it is related to print quality; the greater the contrast between the colour(s) being printed and the colour of the material being printed on, the easier the print is to read.Go Back to Glossary