Adhesive (Fugitive) - What is a fugitive adhesive?
A type of adhesive characterised by low initial tack and low ultimate adhesion, that also dries into a non-tacky state after it is applied to a face material and backing sheet. Fugitive adhesives are similar to removable adhesives, except for the fact that they dry into a non-tacky state; this means that they hold the face material on the backing sheet during manufacturing, printing, and storage but, when a label needs to be removed for use, the fugitive adhesive remains on the face material as a dry, non-tacky layer that leaves no residue behind.
These adhesives are used to temporarily laminate two layers together and can be found in a variety of speciality labels. For example, they are used on shelf edge labels (card is temporarily laminated to a backing sheet before being removed and used as a label that can slide in and out of a data strip or shelf barker), product labels (a primary label can be stuck over a secondary label and lifted up when the product information on the bottom label needs to be read, before covering it up again), coupons (a section can be lifted up to reveal a code or removed entirely so it can be redeemed), and various marketing materials (in any campaign where an object such as a sample, leaflet, return envelope, or coupon is sent out in a larger medium such as a letter, magazine, or brochure - the object needs to be attached while the larger medium is stored and despatched but then removed so the recipient can use it).Go Back to Glossary